4 Social Media Banking Strategies That Work

[fa icon="calendar'] Nov 29, 2017 9:31:00 AM / by Natalia Ricatti posted in Editorial Planning, Strategy & Tips

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Regardless of the industry, you are working in social media is the best way to build close and long-lasting relationships with your customers. Why? 

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5 Things You Really Want to Know For Social Customer Care Strategy

[fa icon="calendar'] Nov 24, 2017 9:56:00 AM / by Victoria Hammarstrand posted in Strategy & Tips, Social Customer Care

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In 2017, providing an excellent customer support is what really differentiates brands on social media. According to McKinsey, businesses that handle social customer complaints timely and with efficiency increase their customer satisfaction and reduce their costs in traditional customer care and crisis management. 

In this post, I'll show you 5 things you really want to know for implementing a great social customer care strategy that will enhance your performance and clients' satisfaction.

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Have you ever heard about content curation?

[fa icon="calendar'] Nov 17, 2017 4:33:05 PM / by Lorenzo Zatini posted in Editorial Plan, IDEAS

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Managing a brand on social media means to carefully choose and implement a social strategy that will attract your fans to your service or product in order to convert and generate revenue for your business. In this blog post I'll show you a quick and easy approach to enhance your social media strategy with user-generated content that are consistent with your brand and objectives.

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Building Brand Identity

[fa icon="calendar'] Nov 9, 2017 9:24:56 AM / by Natalia Ricatti posted in Retail & Multi-Location, Strategy & Tips

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What is Brand Identity?
It is how you want the public to view your brand!
Just like meeting your partner's parents for the first time, you will dress, act and communicate in a way that you hope will be perceived as well-intentioned. Brand Identity is everything from logo, name, style, and communication technique.

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Customer Support & Social Media: Risks, Challenges & Winning Solutions

[fa icon="calendar'] Oct 30, 2017 12:46:02 PM / by Natalia Ricatti posted in Community Management, Strategy & Tips, Social Customer Care

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Social media is quickly becoming a big part of customer care with “1 in 3 social media users preferring social customer care to telephone or email” (Social Media Today). It was only natural that a communication channel like social media, that is at the tip of your finger would evolve into a channel for customers to interact, rant and ask for support from companies.

But just to put things into perspective let’s look at some numbers:

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Facebook Location Pages: Pros and Cons for Brands

[fa icon="calendar'] Oct 25, 2017 9:25:00 AM / by Natalia Ricatti posted in Facebook, Retail & Multi-Location, Community Management

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Multi-location brands need to start thinking about whether or not they need Facebook location pages. It can seem easier to have one main page that represents your online presence for everyone, but is it the best option for your company?

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5 smart ways to get more Instagram followers for free

[fa icon="calendar'] Oct 11, 2017 11:00:00 AM / by Lorenzo Zatini posted in IDEAS

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One of the worst nightmare of any social media manager? Open a new channel and start growing from zero its followers and content. It happens more times than you think and, linked to this hard but intriguing task, many related difficulties come together.
 
In this article I'm going to help you get more Instagram followers for your business, guiding you step by step with concrete examples and tips you should adapt to your content strategy to boost your interactions and social media posts.
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Franchises on Facebook: 4 fears to overcome

[fa icon="calendar'] Oct 9, 2017 2:34:13 PM / by Ginevra Caprino posted in Facebook, Retail & Multi-Location

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Most brands recognizes the importance of cultivating a strong presence on Facebook:  however, it is not always the case when it comes to Franchising. This is due to the very particular nature of this business model, based on delocalisation and on the involvement of "independent" entrepreneurs, which require a certain level of autonomy.

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What are Facebook Location Pages and the Benefits for Retail Brands

[fa icon="calendar'] Oct 5, 2017 2:46:08 PM / by Natalia Ricatti posted in Facebook, Retail & Multi-Location

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In retail, it doesn’t matter if a customer walks into a store in the center of a big city or a small country town. The most important thing is that the brand is consistent, showcasing its values, style, and product so that the customer feels the same way in each store they enter.

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Franchise Social Media Guidelines: four simple steps

[fa icon="calendar'] Sep 26, 2017 11:09:33 PM / by Natalia Ricatti posted in Facebook, Retail & Multi-Location, Strategy & Tips

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Designing a powerful social media strategy is no small task. And if you are a franchise with multiple location pages and are trying not to lose your brand identity it can seem monstrous.

How can you keep it all aligned when deciding your strategy, content, ads, and more while also thinking about localized campaigns and teams, etc. Well don’t fret we are here with the four must follow guidelines for eliminating those struggles that come with social media for franchises.

The 4 Step Guide for Franchise Social Media

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