Most brands recognizes the importance of cultivating a strong presence on Facebook: however, it is not always the case when it comes to Franchising. This is due to the very particular nature of this business model, based on delocalisation and on the involvement of "independent" entrepreneurs, which require a certain level of autonomy.
In retail, it doesn’t matter if a customer walks into a store in the center of a big city or a small country town. The most important thing is that the brand is consistent, showcasing its values, style, and product so that the customer feels the same way in each store they enter.
Designing a powerful social media strategy is no small task. And if you are a franchise with multiple location pages and are trying not to lose your brand identity it can seem monstrous.
How can you keep it all aligned when deciding your strategy, content, ads, and more while also thinking about localized campaigns and teams, etc. Well don’t fret we are here with the four must follow guidelines for eliminating those struggles that come with social media for franchises.
The 4 Step Guide for Franchise Social Media
Every content marketer knows it: creating a relevant and creative content for their target audience is one of the most difficult tasks they have to accomplish in their daily social media strategy.
The reason behind this is easy: digital trends are sometimes difficult to be discovered and content strategy needs to fit between originality and consistency for its audience.
Therefore, being aligned with market trends allows you to develop better ideas and implement content strategies that are working for the audience you're targeting and that are consistent with the environment surrounding your business.
It looks like Facebook has decided to join in on the visual-story-sharing parade. But is it too late?
Combining creativity and good results is a hard task, isn't it? It takes much time, many failures and a sense of frustration that may compromise your overall performance.
Fortunately, there's a quick and easy way to enhance your editorial plan that you can follow: steal your competitors trending content. If you get inspired (ok, it's not really stealing... don't do literally that) by the content that really works, you'll save time and you'll focus on the strategy that really brings results to your business.
Don't worry: I'm not going to tell to any of your competitors you're spy on them trying to boost your social media performances by stealing their top trending posts.
If you're reading this blog post, you're probably stuck in your editorial plan content creation. Don't worry: it's normal for every social media manager to run out of ideas when creating awesome posts. You know, there are no magic potions that can help you creating great content, but, from now on, just relax and simply follow these five steps to boost your social media creativity.
FOr you who lack ideas about what to post, this blog post id to give you inspiration and to learn from the best. This week we are looking at some of the biggest coffee brands that are all doing really well on Instagram with these mouth watering photos. What can you learn from them?