How to Profile Social Users

[fa icon="calendar"] May 10, 2017 3:03:38 PM / by Gianluca Treu

Gianluca Treu


Not knowing who the person on the other side of the screen is, is a pain. But you can change that and start treating your customers as friends...


Sure, Guard saves the history of every person that has ever interacted with you through social media and saves like, comment or private message and all other information... 

BUT here are 3 ways Guard has changed the life of many social media managers: 




1. Get Important Users to Stand out of the Crowd

What if you could immediately tell that the user complaining is usually positive and has recently praised you on social media?

That is a client you are risking to lose if he doesn’t get a good response from you.



Guard automatically divides users between lovers, haters, clients etc and makes each important user stand out of the crowd with cards. These cards are visible next to the user image and with a simple click you can open the detailed card to evaluate past interactions and respond accordingly.

Badges like "lovers","haters", "user with requests", "client" etc. are assigned automatically or manually. But you can also define your custome cards.


Ex. Tag those that participated in a specific contest,
people that liked a specific product etc.   




2. Use Your Editorial Plan to Cluster Users 

Sure, engagement is good but you are leaving a lot of useful information on the table. Guard lets your users cluster themselves by tracking the kind of posts they interact with.
If a user likes a post tagged as "Hotel", "Greece" and "Summer" the user will inherit those tags. He will become part of the specific custom audience and you will be able to use it to customize your future marketing & support messages


STOP publishing for engagement, START profiling your users




3. Connect Social Data to Your CRM

Guard lets you build an incredible Social User Data Base which you can act upon, either directly from within Guard.Social or from other corporate tools like your CRM or Facebook Power Editor. 




The information can be leveraged to guarantee that each user can receive his/her very own social experience with your brand:  

- Future requests can be redirected to specific users or can be prioritized with few clicks

- Specific page posts can be targeted to a specific custom audience to improve conversion or to improve customer retention

- Social information can be mixed with CRM information and bring customer profiling to a whole new level. 


focusing on engagement..



Topics: Community Management, Case Study, Social Customer Care

Gianluca Treu

Written by Gianluca Treu