Competitor Analysis and Benchmarking
It can be tough benchmarking yourself against your competitors and in this case insight is power and knowing your competitors allows you to develop a successful social media strategy.
• Select your competitors and compare results from an
overall viewpoint or drill down to see a single posts
performance to benchmark with your competitor
• Create content that will connect with your audience
• Monitor your competitors to stay up to date, making sure
you are in line with market trends